Build an Academic Brand That Opens Doors and Sparks Conversations

Establish your expertise, attract funding, and amplify your research—even if you’re starting from zero.

Learn how to:
Clarify your academic identity so your work stands out in your field
Communicate your research effectively to funders, media, and the public
Grow your digital presence on platforms like LinkedIn, Twitter, and Google Scholar
Turn visibility into opportunities—grants, collaborations, and speaking invitations

Your research deserves to be seen, funded, and valued. Let’s make that happen.

Ready to build your academic brand with confidence?

What if you could make your research clearer and more impactful—without losing its depth?

Hello. My Name is Aysha.

Since founding helloalligator, I’ve helped academics, researchers, and socially conscious brands turn complex ideas into clear, compelling messaging that gets noticed, funded, and acted upon. I went from navigating dense academic spaces to building a consultancy that bridges the gap between research and real-world impact.

I’m known for my straightforward, no-jargon approach to branding and communication—no academic gatekeeping here. My step-by-step strategies help experts distill their work into narratives that resonate, whether it’s for grant reviewers, policymakers, or the public. Expect clarity, strategy, and a little wit—because making an impact shouldn’t feel like writing a dissertation.

Hello Friend. How Can I help?

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At Hello Alligator, I specialize in turning big, brainy, and sometimes tangled ideas into clear, engaging, and visually compelling communications. If you’re an academic drowning in jargon, a researcher with groundbreaking insights, or an organization with a message that needs decoding, I’m here to help.

 

I take dense reports, theoretical frameworks, and labyrinthine thoughts and transform them into strategies, designs, and digital experiences that actually connect with people. Think of me as your idea translator, making sure your work lands with clarity, impact, and maybe even a little delight.

Branding isn’t just about logos and color palettes—it’s about meaning, momentum, and connection. At Hello Alligator, I approach branding like a digital ecosystem: part strategy, part experiment, part weird internet magic.

Your brand isn’t just a business—it’s an evolving story, shaped by your values, audience, and the spaces you inhabit. Whether you’re launching something new, refining your message, or exploring unconventional ways to engage, 

No corporate jargon. No empty buzzwords. Just smart, research-driven, and creatively unhinged branding that actually works.

Let’s build something thoughtful, engaging, and a little unexpected. ​​

Brand Strategy & Messaging

I help academics, knowledge-driven organizations, and big thinkers find the right words and visuals to make their ideas land. Whether you’re distilling years of research into something people actually want to read or shaping a brand identity that reflects your expertise, I help you craft a voice that’s clear, compelling, and unmistakably you.

Digital Marketing & Content Strategy

Let's turn complex ideas into engaging digital content that actually reaches people. Whether it’s crafting a strategy to share your work beyond the ivory tower, building a social media presence that sparks conversation, or creating campaigns that make niche topics feel accessible, I connect your ideas with the right audience—without dumbing them down.

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Collateral & Information Design

I take dense research, policy documents, and complex theories and turn them into visuals and designs that make sense to real people. Whether it's a white paper that needs a human touch, a presentation that won’t put your audience to sleep, or an infographic that makes a big idea click, I make sure your work is not just seen, but understood.

On The Blog

Ideas, Insights and Internet Culture

Big ideas shouldn’t be boring! This blog is your go-to guide for making research, branding, and content actually interesting (yes, even to people outside your field). Whether you’re turning dense research into something readable, building a brand that feels so you, or figuring out how to share your work without cringing, you’ll find smart, no-fluff strategies to make your ideas stick.

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Smart ideas deserve to be understood—not just by the people who wrote them.

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Fair Warning: It’s So Good, You’ll Feel Bad It’s Free

The Clarity Code: A Toolkit for Translating Complex Ideas

Drop your email below, and I’ll send it your way—no fluff, just practical strategies you can start using today.​

Why You'll Love This FREE Toolkit:

Saves Time & Effort – Get practical, easy-to-use frameworks to streamline your communication process.
Boosts Engagement & Impact – Make your research more persuasive and memorable.
Enhances Clarity Without Oversimplifying – Keep depth and nuance while making your ideas accessible.

Research Visibility Accelerator

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If your ideas are brilliant but buried —I’m here to help.

Academics & Researchers – You’ve got groundbreaking work, but if it only lives in journals and conference slides, how will people engage with it? I help you distill complex research into something that sparks interest and conversation.

Organizations & Institutions – Policies, reports, and corporate materials don’t have to be snooze-worthy. I turn dense documents into clear, engaging content that people want to read.

Thought Leaders and professionals—Your expertise is valuable, but does your brand voice reflect that? I help professionals refine their messaging, build their presence, and communicate with clarity and impact.

Are you ready to make YOUR research stand out—without spending hours online?

Unlike any other program, you’ll learn how to amplify your academic presence efficiently, based on what your career needs most right now—whether that’s:

Visibility in your field so your research reaches the right audience
Engagement with policymakers, media, and collaborators to expand your influence
Funding and grant opportunities by positioning yourself strategically
Thought leadership and public impact so your work drives real change

Your go-to for smart, stylish and slightly feral digital solutions.

hello alligator is a Canadian, Edmonton-based digital strategy studio, founded in 2020, that thrives at the strange crossroads of academia, design, and digital strategy. We take the esoteric, the overwrought, the jargon-heavy, and alchemize it into something clear, compelling, and (dare we say?) fun. Whether it’s turning dense policy documents into engaging visuals, running social campaigns with actual personality, or making academic research accessible to people outside the ivory tower, we embrace the weird, the thoughtful, and the deeply strategic. 

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